Room premium
Premium accommodation category
Test whether Golf Balcony inventory can support an incremental nightly rate versus comparable rooms and suites at the same property.
Patent-backed golf hospitality concept
Turn the room into the golf experience.
Golf Balcony integrates a private hitting experience into selected hotel rooms, suites, and residences facing a controlled target range. For developers, it creates a differentiated accommodation category to underwrite, license, and potentially integrate into a resort or mixed-use project.
US Patent 10,801,224
Hotels, resorts & residences
Licensing & development partnerships
The concept
The amenity is built into the accommodation.
Guests access a private open-air hitting area directly from their room, suite, or residence and play toward a controlled target area. That changes the room from a place beside the golf experience into part of the golf experience itself.
Opens the concept video with sound and controls.
01
Private access
The hitting area is associated with the guest unit, giving the experience the privacy and convenience of the accommodation itself.
02
Purpose-built target area
The building and target area are evaluated together, including orientation, containment, operations, sight lines, noise, and safety.
03
Developer-specific economics
The business case depends on the property. ADR premium, ancillary spend, incremental capex, operating costs, and licensing terms should be underwritten for the site.
Potential value levers
A signature amenity should create measurable value.
Golf Balcony gives development teams several potential value levers to model across premium inventory, ancillary spend, differentiation, and project positioning.
Ancillary spend
More ways to monetize the experience
Evaluate site-appropriate revenue from food and beverage, instruction, events, range-ball service, club fitting, or golf technology.
Differentiation
A room category with a clear point of difference
A visible, easy-to-understand golf experience can give a project a stronger reason to be remembered and compared differently.
Pre-opening story
A stronger story for sales, PR, and pre-opening marketing
Distinctive architecture can give hotel, residential, leasing, and pre-opening teams a more specific product story, subject to the quality of execution.
Market context
Golf demand extends well beyond the traditional round.
The concept still has to work property by property. The market context is relevant because the golf audience now spans both on-course and off-course participation.
48.1M
Americans age 6+ played golf on-course or off-course in 2025.
National Golf Foundation
19M
Participated exclusively in off-course golf activities in 2025.
National Golf Foundation
500M+
Rounds were played at U.S. golf courses in each of the past six years through 2025.
National Golf Foundation
JLL's 2026 hotel investment outlook points to stronger hotel capital-market conditions and continued interest in luxury resorts and trophy hospitality assets, creating a relevant environment for distinctive, experience-led properties. Review JLL's outlook.
Development contexts
Where the concept is worth evaluating.
The most natural applications combine hospitality, golf demand, and site geometry that can support a controlled target area. These are the development contexts to screen first.
Luxury golf resorts
Condo hotels
Branded residences
Golf communities
Private clubs with lodging
Golf entertainment destinations
Preliminary underwriting
Build the economics around your property.
Enter your room count, occupancy, rate premium, ancillary revenue, margin, and incremental development costs to model a site-specific opportunity. Revenue and operating profit can be explored before final construction costs are known.
Golf Balcony preliminary model
Use property-specific assumptions to explore the potential incremental economics of a Golf Balcony room category.
Annual incremental revenue
$0
Annual operating profit
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Return on incremental cost
Enter cost
Simple payback
Enter cost
View methodology and formulas
Occupied suite nights = suites × 365 × occupancy.
Annual incremental revenue = occupied suite nights × (ADR premium + ancillary revenue).
Annual operating profit = annual incremental revenue × operating margin.
Return on incremental cost = annual operating profit ÷ total incremental cost.
Simple payback = total incremental cost ÷ annual operating profit.
Annual incremental revenue = occupied suite nights × (ADR premium + ancillary revenue).
Annual operating profit = annual incremental revenue × operating margin.
Return on incremental cost = annual operating profit ÷ total incremental cost.
Simple payback = total incremental cost ÷ annual operating profit.
Intellectual property
The Golf Balcony concept is protected by an issued U.S. patent.
US 10,801,224
U.S. Patent No. 10,801,224, titled “Hotel with a golfing facility and methods of operating the same,” protects the claimed Golf Balcony system and methods, including lodging configurations in which private guest-unit open-air locations, such as balconies, provide access to a golf target area.
Architecture
Room mix, orientation, sight lines, circulation, privacy, and target-area geometry.
Safety
Ball containment, barriers, access controls, operations, code, and insurance requirements.
Acoustics
Noise transmission between hitting areas, rooms, adjacent units, and surrounding uses.
Operations
Ball handling, maintenance, lighting, staffing, technology, hours, and food and beverage integration.
Development path
Move from curiosity to a site-specific decision.
The first conversation is designed to determine whether the concept deserves deeper feasibility work for a specific property, project, or portfolio.
01
Project screen
Review location, project type, ownership, guest profile, site geometry, development stage, and the commercial objective.
02
Preliminary economics
Test rate premium, occupancy, ancillary revenue, incremental capex, operating implications, and sensitivity ranges.
03
Feasibility
Bring in the appropriate architecture, engineering, safety, legal, operator, construction, and insurance disciplines.
04
Commercial structure
If the project works, define the licensing or development relationship and move into formal planning and documentation.
Have a property or project in mind?
Discuss a ProjectQualified development conversations
Discuss Golf Balcony for your project.
Share the property, location, development stage, or portfolio opportunity. The initial conversation can explore strategic fit, economics, licensing, and the appropriate next step.
cs@haylocompanies.com